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Stories from the Trenches

Your weekly FP&A newsletter where seasoned finance professionals share real tales of tackling financial challenges.

Recent Posts

All hail AI (but we still need to budget)

Aug 17, 2025

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Julio Martínez

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AI

All hail AI (but we still need to budget)

All hail AI (but we still need to budget)

Aug 17, 2025

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Julio Martínez

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AI

All hail AI (but we still need to budget)

All hail AI (but we still need to budget)

Aug 17, 2025

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Julio Martínez

AI

All hail AI (but we still need to budget)

AI regulations and risk. Fun times.

Aug 10, 2025

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Julio Martínez

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AI

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AI regulations and risk. Fun times.

Aug 10, 2025

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Julio Martínez

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AI

Abstract graphic of concentric circles with a central point, suggesting waves or signals in a purple background.

AI regulations and risk. Fun times.

Aug 10, 2025

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Julio Martínez

AI

Abstract graphic of concentric circles with a central point, suggesting waves or signals in a purple background.

The rollout is 10% of the battle

Aug 3, 2025

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Julio Martínez

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Financial Planning

Circular figure representing a rollout

The rollout is 10% of the battle

Aug 3, 2025

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Julio Martínez

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Financial Planning

Circular figure representing a rollout

The rollout is 10% of the battle

Aug 3, 2025

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Julio Martínez

Financial Planning

Circular figure representing a rollout

Finance should run with AI implementation

Jul 27, 2025

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Julio Martínez

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AI

finance should run AI implementations

Finance should run with AI implementation

Jul 27, 2025

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Julio Martínez

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AI

finance should run AI implementations

Finance should run with AI implementation

Jul 27, 2025

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Julio Martínez

AI

finance should run AI implementations

Good companies do AI right, and they are increasing their lead

Jul 20, 2025

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Julio Martínez

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AI

good companies do ai right

Good companies do AI right, and they are increasing their lead

Jul 20, 2025

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Julio Martínez

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AI

good companies do ai right

Good companies do AI right, and they are increasing their lead

Jul 20, 2025

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Julio Martínez

AI

good companies do ai right

The FP&A AI dream…

Jul 13, 2025

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Julio Martínez

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AI

fp&a AI dream

The FP&A AI dream…

Jul 13, 2025

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Julio Martínez

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AI

fp&a AI dream

The FP&A AI dream…

Jul 13, 2025

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Julio Martínez

AI

fp&a AI dream

Clarity makes the business go ‘round

Jul 6, 2025

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Julio Martínez

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Building a Finance Team

Abstract design featuring concentric circles radiating from a central bright purple spot against a deep purple background.

Clarity makes the business go ‘round

Jul 6, 2025

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Julio Martínez

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Building a Finance Team

Abstract design featuring concentric circles radiating from a central bright purple spot against a deep purple background.

Clarity makes the business go ‘round

Jul 6, 2025

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Julio Martínez

Building a Finance Team

Abstract design featuring concentric circles radiating from a central bright purple spot against a deep purple background.

Using AI doesn’t mean you aren’t responsible for the outcome…

Jun 29, 2025

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Julio Martínez

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AI

Five purple chevron arrows pointing to the right on a dark purple background.

Using AI doesn’t mean you aren’t responsible for the outcome…

Jun 29, 2025

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Julio Martínez

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AI

Five purple chevron arrows pointing to the right on a dark purple background.

Using AI doesn’t mean you aren’t responsible for the outcome…

Jun 29, 2025

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Julio Martínez

AI

Five purple chevron arrows pointing to the right on a dark purple background.

If done well… Every manager's personal CFO

Jun 22, 2025

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Julio Martínez

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10x CFO

A purple and white starburst design on a dark purple background, with points radiating from a central purple circle.

If done well… Every manager's personal CFO

Jun 22, 2025

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Julio Martínez

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10x CFO

A purple and white starburst design on a dark purple background, with points radiating from a central purple circle.

If done well… Every manager's personal CFO

Jun 22, 2025

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Julio Martínez

10x CFO

A purple and white starburst design on a dark purple background, with points radiating from a central purple circle.

Projects, not repetitive role responsibilities

Jun 15, 2025

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Julio Martínez

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Building a Finance Team

A flowchart with a box at the top and three shapes below connected by lines: a circle, a diamond, and a square.

Projects, not repetitive role responsibilities

Jun 15, 2025

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Julio Martínez

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Building a Finance Team

A flowchart with a box at the top and three shapes below connected by lines: a circle, a diamond, and a square.

Projects, not repetitive role responsibilities

Jun 15, 2025

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Julio Martínez

Building a Finance Team

A flowchart with a box at the top and three shapes below connected by lines: a circle, a diamond, and a square.

Create a culture, Coach

Jun 8, 2025

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Julio Martínez

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Building a Finance Team

Abstract design featuring various geometric shapes in white, arranged in a line against a purple background.

Create a culture, Coach

Jun 8, 2025

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Julio Martínez

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Building a Finance Team

Abstract design featuring various geometric shapes in white, arranged in a line against a purple background.

Create a culture, Coach

Jun 8, 2025

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Julio Martínez

Building a Finance Team

Abstract design featuring various geometric shapes in white, arranged in a line against a purple background.

Build your FP&A team in the world of automated agents

Jun 1, 2025

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Julio Martínez

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AI

A grid of purple squares connected by thin lines on a dark purple background, forming a pattern.

Build your FP&A team in the world of automated agents

Jun 1, 2025

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Julio Martínez

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AI

A grid of purple squares connected by thin lines on a dark purple background, forming a pattern.

Build your FP&A team in the world of automated agents

Jun 1, 2025

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Julio Martínez

AI

A grid of purple squares connected by thin lines on a dark purple background, forming a pattern.

Where to start…

May 25, 2025

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Julio Martínez

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10x CFO

Abstract image featuring concentric circles in varying shades of purple against a dark background.

Where to start…

May 25, 2025

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Julio Martínez

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10x CFO

Abstract image featuring concentric circles in varying shades of purple against a dark background.

Where to start…

May 25, 2025

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Julio Martínez

10x CFO

Abstract image featuring concentric circles in varying shades of purple against a dark background.

Why do CFOs forget there is no company without the people?

May 18, 2025

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Julio Martínez

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Building a Finance Team

A purple funnel-shaped graphic with three stacked sections, set against a dark background.

Why do CFOs forget there is no company without the people?

May 18, 2025

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Julio Martínez

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Building a Finance Team

A purple funnel-shaped graphic with three stacked sections, set against a dark background.

Why do CFOs forget there is no company without the people?

May 18, 2025

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Julio Martínez

Building a Finance Team

A purple funnel-shaped graphic with three stacked sections, set against a dark background.

Sometimes it’s hard to remember… you are selling a product

May 11, 2025

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Julio Martínez

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Financial Planning

A 3D pyramid shape in gradient shades of purple, set against a dark purple background with grid lines.

Sometimes it’s hard to remember… you are selling a product

May 11, 2025

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Julio Martínez

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Financial Planning

A 3D pyramid shape in gradient shades of purple, set against a dark purple background with grid lines.

Sometimes it’s hard to remember… you are selling a product

May 11, 2025

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Julio Martínez

Financial Planning

A 3D pyramid shape in gradient shades of purple, set against a dark purple background with grid lines.

It’s not Customer Success’s fault

May 4, 2025

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Julio Martínez

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Building a Finance Team

Abstract graphic of a purple wave pattern on a dark background, representing sound or signal waves.

It’s not Customer Success’s fault

May 4, 2025

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Julio Martínez

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Building a Finance Team

Abstract graphic of a purple wave pattern on a dark background, representing sound or signal waves.

It’s not Customer Success’s fault

May 4, 2025

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Julio Martínez

Building a Finance Team

Abstract graphic of a purple wave pattern on a dark background, representing sound or signal waves.

Don’t stay high-level when it comes to the sales

Apr 27, 2025

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Julio Martínez

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Financial Planning

A stylized purple funnel graphic with horizontal lines representing different levels or stages.

Don’t stay high-level when it comes to the sales

Apr 27, 2025

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Julio Martínez

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Financial Planning

A stylized purple funnel graphic with horizontal lines representing different levels or stages.

Don’t stay high-level when it comes to the sales

Apr 27, 2025

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Julio Martínez

Financial Planning

A stylized purple funnel graphic with horizontal lines representing different levels or stages.

How much cash will we have in three months? Know within 1%.

Apr 20, 2025

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Julio Martínez

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Financial Reporting

A purple rectangle with a diagonal line connecting points on opposite corners against a dark background.

How much cash will we have in three months? Know within 1%.

Apr 20, 2025

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Julio Martínez

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Financial Reporting

A purple rectangle with a diagonal line connecting points on opposite corners against a dark background.

How much cash will we have in three months? Know within 1%.

Apr 20, 2025

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Julio Martínez

Financial Reporting

A purple rectangle with a diagonal line connecting points on opposite corners against a dark background.

The art of the right tools at the right time

Apr 13, 2025

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Julio Martínez

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Tech Stack

A flowchart with interconnected purple blocks on a dark background, showing a process or system diagram.

The art of the right tools at the right time

Apr 13, 2025

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Julio Martínez

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Tech Stack

A flowchart with interconnected purple blocks on a dark background, showing a process or system diagram.

The art of the right tools at the right time

Apr 13, 2025

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Julio Martínez

Tech Stack

A flowchart with interconnected purple blocks on a dark background, showing a process or system diagram.

Finance... The Storyteller

Apr 6, 2025

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Julio Martínez

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Financial Reporting

An abstract graphic featuring a purple rectangle with smaller shapes and lines extending outward on a dark background.

Finance... The Storyteller

Apr 6, 2025

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Julio Martínez

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Financial Reporting

An abstract graphic featuring a purple rectangle with smaller shapes and lines extending outward on a dark background.

Finance... The Storyteller

Apr 6, 2025

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Julio Martínez

Financial Reporting

An abstract graphic featuring a purple rectangle with smaller shapes and lines extending outward on a dark background.

The dirty truth of SaaS metric definitions. Choose wisely to avoid serious pain.

Mar 30, 2025

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Julio Martínez

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Financial Reporting

A purple geometric shape resembling a 3D triangle with light beams emanating from its edges against a dark background.

The dirty truth of SaaS metric definitions. Choose wisely to avoid serious pain.

Mar 30, 2025

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Julio Martínez

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Financial Reporting

A purple geometric shape resembling a 3D triangle with light beams emanating from its edges against a dark background.

The dirty truth of SaaS metric definitions. Choose wisely to avoid serious pain.

Mar 30, 2025

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Julio Martínez

Financial Reporting

A purple geometric shape resembling a 3D triangle with light beams emanating from its edges against a dark background.

Is it an operational model if only finance uses it?

Mar 23, 2025

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Julio Martínez

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Financial Planning

A digital network design featuring purple nodes connected by lines on a dark purple background.

Is it an operational model if only finance uses it?

Mar 23, 2025

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Julio Martínez

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Financial Planning

A digital network design featuring purple nodes connected by lines on a dark purple background.

Is it an operational model if only finance uses it?

Mar 23, 2025

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Julio Martínez

Financial Planning

A digital network design featuring purple nodes connected by lines on a dark purple background.

Leaving a legacy: It's time to make your spreadsheet modeling more effective

Mar 16, 2025

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Julio Martínez

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Financial Planning

Abstract graphic featuring a purple background with wave patterns in varying shades of purple.

Leaving a legacy: It's time to make your spreadsheet modeling more effective

Mar 16, 2025

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Julio Martínez

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Financial Planning

Abstract graphic featuring a purple background with wave patterns in varying shades of purple.

Leaving a legacy: It's time to make your spreadsheet modeling more effective

Mar 16, 2025

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Julio Martínez

Financial Planning

Abstract graphic featuring a purple background with wave patterns in varying shades of purple.

How to avoid having critical FP&A misses

Mar 9, 2025

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Julio Martínez

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10x CFO

A simple, abstract graphic with a white dot and a purple circle connected by a wavy line on a dark background.

How to avoid having critical FP&A misses

Mar 9, 2025

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Julio Martínez

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10x CFO

A simple, abstract graphic with a white dot and a purple circle connected by a wavy line on a dark background.

How to avoid having critical FP&A misses

Mar 9, 2025

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Julio Martínez

10x CFO

A simple, abstract graphic with a white dot and a purple circle connected by a wavy line on a dark background.

Off-target already? Use scenarios to see how much it matters.

Mar 4, 2025

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Julio Martínez

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Financial Planning

A stylized graphic featuring a white circle, a curved purple line, and a small purple circle on a dark background.

Off-target already? Use scenarios to see how much it matters.

Mar 4, 2025

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Julio Martínez

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Financial Planning

A stylized graphic featuring a white circle, a curved purple line, and a small purple circle on a dark background.

Off-target already? Use scenarios to see how much it matters.

Mar 4, 2025

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Julio Martínez

Financial Planning

A stylized graphic featuring a white circle, a curved purple line, and a small purple circle on a dark background.

RevOps and Data Teams Under the CFO: The Obvious Upgrade

Mar 2, 2025

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Julio Martínez

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Financial Planning

Abstract design with a purple background featuring geometric shapes in a minimalistic style.

RevOps and Data Teams Under the CFO: The Obvious Upgrade

Mar 2, 2025

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Julio Martínez

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Financial Planning

Abstract design with a purple background featuring geometric shapes in a minimalistic style.

RevOps and Data Teams Under the CFO: The Obvious Upgrade

Mar 2, 2025

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Julio Martínez

Financial Planning

Abstract design with a purple background featuring geometric shapes in a minimalistic style.

Increase Control Quickly. The Line By Line CEO Review

Feb 23, 2025

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Julio Martínez

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10x CFO

A stylized eye icon in purple and white, set against a dark purple background with horizontal lines.

Increase Control Quickly. The Line By Line CEO Review

Feb 23, 2025

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Julio Martínez

·

10x CFO

A stylized eye icon in purple and white, set against a dark purple background with horizontal lines.

Increase Control Quickly. The Line By Line CEO Review

Feb 23, 2025

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Julio Martínez

10x CFO

A stylized eye icon in purple and white, set against a dark purple background with horizontal lines.

Wait, is this the CFO's job?

Feb 16, 2025

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Julio Martínez

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10x CFO

A geometric hexagon shape with a purple gradient background, outlined in white with glowing points at each vertex.

Wait, is this the CFO's job?

Feb 16, 2025

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Julio Martínez

·

10x CFO

A geometric hexagon shape with a purple gradient background, outlined in white with glowing points at each vertex.

Wait, is this the CFO's job?

Feb 16, 2025

·

Julio Martínez

10x CFO

A geometric hexagon shape with a purple gradient background, outlined in white with glowing points at each vertex.

What does your CFO expect from you?

Feb 9, 2025

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Julio Martínez

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Building a Finance Team

Abstract graphics featuring concentric purple circles with varying shades, creating a dynamic and modern design.

What does your CFO expect from you?

Feb 9, 2025

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Julio Martínez

·

Building a Finance Team

Abstract graphics featuring concentric purple circles with varying shades, creating a dynamic and modern design.

What does your CFO expect from you?

Feb 9, 2025

·

Julio Martínez

Building a Finance Team

Abstract graphics featuring concentric purple circles with varying shades, creating a dynamic and modern design.

Herding Cats: How CFOs can lead an effective Management Review Meeting

Feb 2, 2025

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Julio Martínez

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Financial Reporting

A row of eight purple arrows

Herding Cats: How CFOs can lead an effective Management Review Meeting

Feb 2, 2025

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Julio Martínez

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Financial Reporting

A row of eight purple arrows

Herding Cats: How CFOs can lead an effective Management Review Meeting

Feb 2, 2025

·

Julio Martínez

Financial Reporting

A row of eight purple arrows

You closed the budget and now need to adjust all your reporting structure

Jan 28, 2025

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Julio Martínez

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Financial Reporting

A simple layout representing a reporting structure

You closed the budget and now need to adjust all your reporting structure

Jan 28, 2025

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Julio Martínez

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Financial Reporting

A simple layout representing a reporting structure

You closed the budget and now need to adjust all your reporting structure

Jan 28, 2025

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Julio Martínez

Financial Reporting

A simple layout representing a reporting structure

Done with the business budget? Now comes the work.

Jan 26, 2025

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Julio Martínez

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Financial Reporting

Circular purple graphic with a partially filled segment illustrating a business budget

Done with the business budget? Now comes the work.

Jan 26, 2025

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Julio Martínez

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Financial Reporting

Circular purple graphic with a partially filled segment illustrating a business budget

Done with the business budget? Now comes the work.

Jan 26, 2025

·

Julio Martínez

Financial Reporting

Circular purple graphic with a partially filled segment illustrating a business budget

Fast-Growing Companies Must Use Rolling Budgets

Jan 19, 2025

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Julio Martínez

·

Financial Planning

Abstract graphic representing how a rolling budget works

Fast-Growing Companies Must Use Rolling Budgets

Jan 19, 2025

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Julio Martínez

·

Financial Planning

Abstract graphic representing how a rolling budget works

Fast-Growing Companies Must Use Rolling Budgets

Jan 19, 2025

·

Julio Martínez

Financial Planning

Abstract graphic representing how a rolling budget works

The 10x Finance Leader: Actually Being a “Strategic CFO”

Jan 12, 2025

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Julio Martínez

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10x CFO

Graphic showing a purple rectangle with a smaller white rectangle in the center, indicating the knowledge of a 10x CFO

The 10x Finance Leader: Actually Being a “Strategic CFO”

Jan 12, 2025

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Julio Martínez

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10x CFO

Graphic showing a purple rectangle with a smaller white rectangle in the center, indicating the knowledge of a 10x CFO

The 10x Finance Leader: Actually Being a “Strategic CFO”

Jan 12, 2025

·

Julio Martínez

10x CFO

Graphic showing a purple rectangle with a smaller white rectangle in the center, indicating the knowledge of a 10x CFO

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FP&A that drives business performance

4.8 / 5.0

aicpa soc

SOC 2 Type II certified

iso

ISO 27001 certified

gdpr

GDPR compliant

© 2025 Abacum Inc

FP&A that drives business performance

4.8 / 5.0

aicpa soc

SOC 2 Type II certified

iso

ISO 27001 certified

gdpr

GDPR compliant

© 2025 Abacum Inc

FP&A that drives business performance

4.8 / 5.0

aicpa soc

SOC 2 Type II certified

iso

ISO 27001 certified

gdpr

GDPR compliant

© 2025 Abacum Inc